Full Swing Sports

I partnered with Full Swing to write the website copy for the launch of their new baseball launch monitor. I covered the full spread: pages for individual players, teams, and facilities. The goal was simple. Explain what it does without turning it into a tech manual, and make the benefits feel real for the people who live in cages, bullpens, and dugouts. I worked closely with the creative director and Full Swing’s baseball experts to keep every line accurate, on-brand, and worth the product behind it.

Full Swing Kit

The main landing page focused on giving users a high-level overview of the hardware. The fact that Full Swing was delivering all the features of six-figure tracking systems in a portable and affordable package was crucial to convey. I wrote the main KIT Baseball landing page to do one job fast: make the hardware feel like a serious tracking system, not another “training gadget.” I kept the copy high-level and punchy, then backed it up with concrete proof points. Portable setup, pro-grade metrics, and a price that doesn’t require a facility loan. The page is built to move skeptics from “yeah right” to “okay, how does it work,” and push them toward the next click.

Full Swing App

The Full Swing app is the software counterpart to the Full Swing Kit Monitor, and it matches the hardware’s robust features. I wrote this page to sell the app as the control center of the whole system: customize the data you see (and where you see it), get instant video, and keep players, sessions, and sharing in one place. I also made sure the subscription section felt like a clear upgrade path, not a pricing ambush.  

FULL SWING KIT FOR FACILITIES

Full Swing Kit for programs

I wrote this page to speak to coaches running a program, not a single hitter chasing numbers. The focus is team visibility and organization, player management, shared session history, and training that works indoors and on-field, so it reads like a system you can run all season, not a gadget you use once.